P​etros, is an accomplished contemporary artist with 30 years of experience and numerous exhibits around the world. As the time went by his art evolved, and as the client said "now is a new chapter, and it demands a new approach". For his art, it meant moving away from classic, into Abstract – a more contemporary view that changed radically his technique.
From the preliminary interview, we understood the importance of designing a brand identity that was in accordance to the new path the artist took. The art also needed a strong presence online, showcased professionally in a website that was fully responsive and easy to navigate, featuring a shop as a front store. With all this elements in place, it would be connected to his social media accounts and have the art streamlined on all platforms of interest, and launched together by a marketing plan.